WILDFIRE
Identity, Branding, & Marketing Materials
Intaba's Kitchen, a four-year-old business was seeking a complete overhaul of their visual identity in order to convey a stronger image; as well as adjust to a new name. Thus, Wildfire was created and branded. This was a collaborative project with a mission to develop a cohesive identity for Wildfire that would help unify the currently scattered and mismatched visual elements, and also help target a younger crowd. This new identity and look represents both the restaurant, its new name, and strengthen the business as a whole. Collateral materials included logo, menus, tshirts, signage, website, and other marketing materials.
